Founded in 2020 by visionary entrepreneurs Rimsha and Sohil, our company embarked on a transformative journey in the world of fashion with a grand vision to revolutionize the industry, collaborating with Bollywood celebrities and carving out a unique niche. Despite facing financial setbacks due to the COVID-19 pandemic, Rimsha's return in March 2023 with a completed master's degree from London infused fresh insights and expertise, fueling our determination. Today, we stand at the forefront of the fashion industry, armed with a dynamic online platform that transcends trends and celebrates individuality. Our journey has been defined by resilience, innovation, and an unwavering commitment to redefine fashion for a new era.
We're an e-commerce fashion brand curating exceptional style to empower individual identities sustainably. With inclusive sizing and eco-friendly choices, we minimize our environmental impact. Committed to excellence, we prioritize customer experience, community collaboration, and continuous innovation.
We empower confident self-expression while pioneering sustainability and inclusivity in fashion. Our mission is to foster individual style and lead the industry towards a more sustainable, inclusive future. Join us in shaping a fashion community where uniqueness thrives, and sustainability is paramount.